Social Accounts
Platforms, numbers, and proof.
Six active roles across content creation, brand partnerships, and institutional social media — every account built from the ground up with performance as the measure.
University · Employer
Spring 2026
Baylor Social Media
Student Worker
Social Media Student Worker
- Drove 200K+ views across the first three personally curated videos, including on-camera interviews.
- Applied trend forecasting while maintaining university brand standards.
- Collaborated with departments to capture major campus events.
University Brand
Instagram
TikTok
Media · Employer
Spring 2026
ESPN Central Texas
TikTok Creator Intern
TikTok Creator Intern
- Assisted with building ESPN CT social platforms under new management.
- Created multiple videos per week as part of a three-person production team.
- Attended live broadcasts, studio podcasts, and in-field productions.
Sports Media
TikTok
Live Broadcast
Startup · Employer
Apr 2026 – Present
Creed Bible App
Director of Partnerships & Activation
Marketing & Partnerships Leadership
- Began as Marketing Director running the paid ads pipeline: 60 creatives weekly, 40+ managed creators, and AI-generated content.
- Scaled Meta Ads campaigns across $50K to $100K in monthly ad spend.
- Now Director of Partnerships, closing church and apparel partnerships through 500 weekly emails, cold calls, and custom pitch decks.
Paid Media
Partnerships
Founder · Personal
2026 – Present
JX Creatives
Creator Management & Strategy
Founder & Creator Manager
- Manages posting schedules and content output for multiple creators ranging from 10K to 150K followers.
- Coordinates brand partnerships and sponsored campaigns on behalf of creators.
- Leads side projects and new ventures from concept through launch.
Creator Management
Strategy
Partnerships
Creator · Personal
January – Present
Instagram
@j.xjohnson
Content Creator
- Amassed 150M+ views since January and grew to 12.1K followers.
- Reached 37.4M accounts in the last 30 days across organic content.
- Builds on-camera presence and audience trust through consistent posting.
Instagram
Reels
Organic Growth
Creator · Personal
2024 – Present
TikTok · @NotJax
Creator & Brand Partner
Creator and Brand Partner
- Reached 55M+ lifetime views with 20K followers and 7.9M likes.
- Partnered with Ailith AI, Snowverb, Suno, Dime Inc, Gymshark, Recapture, and Locket.
- Generated $15K+ in revenue through deals and a 3-month livestream campaign.
Creator Economy
Brand Deals
Revenue
UGC · Sponsored
September 2025 – April 2026
TikTok · @jax.prays
Creed Bible App Partnership
UGC Creator and Brand Partner
- Scaled from zero to 14M+ views and 5K followers in 120 days.
- Produced 75+ videos per month — multiple videos over 1M views each.
- Earned performance bonuses and helped grow the creator team.
Sponsored
UGC
Performance
UGC · Sponsored
February 2026
TikTok · @jax.relates
Insight Timer Partnership
UGC Creator and Brand Partner
- Generated 150K+ views within the first 30 days of the partnership.
- Produced 30 videos as part of a sponsored UGC content campaign.
- Earned performance-based compensation tied to content results.
Sponsored
UGC
Performance
Skills
Platforms, tools, and working strengths.
Built around running a full paid ads pipeline end to end: Meta Ads at $50K to $100K in monthly spend, high-volume creative production, and the content management systems that keep dozens of creators on schedule.
Paid Ads and Performance Marketing
Meta Ads Manager
Paid Ads Pipeline
$50K to $100K Monthly Spend
Creative Testing
A/B Testing
Audience Targeting
Conversion Tracking
Budget Management
Campaign Optimization
Content Production and Specialization
Short-Form Video
Hook Writing
UGC Creation
60 Creatives / Week
TikTok Strategy
AI-Generated Content
CapCut
Adobe Premiere
Canva
Trending Audio
Content Management and Growth
Creator Management
Content Calendar
Posting Schedules
Brand Outreach
Sponsorship ROI
Campaign Planning
TikTok Analytics
Instagram Insights
Audience Analysis
HubSpot Social Media Marketing Certification
Training in strategy, content planning, measurement, and campaign optimization across major social platforms.
Salesforce Trailhead
20,000 points and 80+ badges with a focus on marketing automation, campaign management, and digital marketing strategy — plus CRM workflows and data tools.
LinkedIn
In the field.
Real-time updates from the work as it happens — partnerships, milestones, and professional moments posted directly to LinkedIn. Add new posts to linkedin-posts.json and they'll appear here automatically.
